Effective date: February [•], 2025

Served with Honor, LLC or one of its affiliates or subsidiaries (“us,” “we,” or “our”) owns and operates the https://gunshowtrader.com website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you acknowledge that you have read and understood this policy and expressly consent to the collection, use, storage, and processing of your information in accordance with this policy and applicable law. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://gunshowtrader.com/

Definitions

Service is the https://gunshowtrader.com/ website owned and operated by Served with Honor, LLC or one of its affiliates or subsidiaries.

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information is, or is to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

“you” or “your” is any living individual, or user, who uses our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

Email address

First name and last name

Cookies and Usage Data

Phone number*

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any or all of these communications from us by following the unsubscribe link or instructions provided in any email we send.

*Mobile phone numbers, text messaging data, and related consent records will not be shared with any third parties or affiliates for any purpose, including marketing or promotional purposes, except as required by law or with your explicit consent.

Usage Data

We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Location Data

We may collect and process information about your location (“Location Data”) only with your explicit consent. When you enable location services, we use this data solely to: (1) provide location-specific features of our Service, (2) improve and customize your user experience, and (3) identify relevant gun shows and dealers in your area. You may revoke your consent to location data processing at any time through your device settings or by contacting us.

You can enable or disable location services when you use our Service at any time, through your device settings.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data that may include an anonymous unique identifier. A website sends cookies to your browser and stores them on your device. We may also use tracking technologies such as beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a website sends a cookie. However, if you do not accept cookies, you may be unable to use portions of our Service.

The following are examples of Cookies that we may use:

Session Cookies. We use Session Cookies to operate our Service.

Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

Security Cookies. We use Security Cookies for security purposes.

Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

You May Visit our Site Anonymously

We will collect personal identification information from you only if you voluntarily submit such information to us. You can always refuse to supply personal identification information, but it may prevent you from engaging in certain Site-related activities.

Non-Personal Identification Information

We may collect non-personal identification information about you whenever you interact with our Site. This information may include the browser name, the type of computer, and technical information about your means of connection to our Site, such as the operating system and the Internet service providers utilized, among other similar information.

Use of Data

We use the collected data for various purposes:

To provide and maintain our Service.

To notify you about changes to our Service

To allow you to participate in interactive features of our Service when you choose to do so.

To provide customer support

To gather analysis or valuable information to improve our Service.

To monitor the usage of our Service

To detect, prevent, and address technical issues.

To provide you with news, special offers, and general information about other goods, services, and events that we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; we will not share this information with any third parties.

If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email, or you may contact us via our Site.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. We may process your Personal Data because:

We need to perform a contract with you.

You have given us permission to do so.

The processing is in our legitimate interests and your rights do not override it.

For payment processing purposes.

To comply with the law.

Data Retention

We will retain your Personal Data only for as long as it is permitted under GDPR Article 13(2)(a) and solely for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if applicable laws require us to retain your data ), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when it is used to strengthen the security or to improve the functionality of our Service or when we are legally obligated to retain it for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, to protect your Personal Data. You can obtain a copy of these safeguards by contacting us at support@gunshowtrader.com.

If you are located outside the United States and choose to provide us with information, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Business Transaction

If we engage in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide you notice before we transfer your Personal Data and such data becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Legal Requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation.

To protect and defend our rights or property.

To prevent or investigate possible wrongdoing in connection with the Service.

To protect the personal safety of you or the public.

To protect against legal liability.

Security of Data

The security of your data is important to us. We implement appropriate technical and organizational measures to protect your Personal Data, including encryption, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure. While we use commercially reasonable measures to protect your Personal Data, we cannot guarantee its absolute security.

“Do Not Track” Signals Under the California Online Privacy Protection Act (CalOPPA)

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish us to inform you about what Personal Data we hold about you and if you want us to remove such data from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you. Whenever possible, you can access, update, or request deletion of your Personal Data directly within your account settings section. If you cannot perform these actions yourself, please contact us to assist you.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right for us to provide you with a copy of the information we have on you in a structured, machine-readable, and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address to:

Send information, respond to inquiries, and/or other requests or questions.

Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

Not using false or misleading subjects or email addresses.

Identify the message as an advertisement in some reasonable way.

Include the physical address of our business or site headquarters.

Monitor third-party email marketing services for compliance if we use such service.

Honor opt-out/unsubscribe requests quickly.

Allow you to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at support@gunshowtrader.com and we will promptly remove you from ALL correspondence.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices and applicable data protection laws, including GDPR Article 33, we will take the following responsive action, should a data breach occur: 1. We will notify you via email without undue delay and, where feasible, not later than 72 hours after becoming aware of the breach; 2. We will provide a description of the categories of information that were, or are reasonably believed to have been, acquired by an unauthorized person; 3. We will provide contact information for credit reporting agencies and relevant regulatory bodies; and 4. We will take reasonable steps to restore the integrity of our systems.  We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. We have configured Google Analytics to anonymize IP addresses and have disabled data sharing with other Google services where possible. While Google may use the collected data to contextualize and personalize ads in its advertising network, we have implemented Google’s data processing amendment to ensure GDPR compliance. The specific data collected includes but is not limited to the following: page views, session duration, bounce rates, and general geographic location (at country/city level only).

You can opt out of having your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your visit activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

Google AdSense & DoubleClick Cookie

As a third-party vendor, Google uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to you based on your visit to our Service or other websites on the Internet. You can opt out of personalized advertising by visiting Google’s Ads Settings page (https://www.google.com/settings/ads) or the Network Advertising Initiative opt-out page (http://www.networkadvertising.org/choices/).

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

Behavioral Remarketing

We use remarketing services to advertise on third-party websites to you after you visit our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google AdWords

Google Inc. provides Google AdWords remarketing service.

You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on allows visitors to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Facebook

Facebook Inc provides Facebook remarketing service.

You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

To opt out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Payments

We provide paid services within the Service. For all payments, we use third-party payment processors who directly collect and process your payment information. We do not have direct access to your full payment card details. We will not store, collect, or have access to your complete payment card details. Your payment information is provided directly to our PCI-DSS compliant third-party payment processors, whose use of your personal information is governed by their respective Privacy Policies, which we encourage you to review. The payment processors we work with are:

PayPal or Braintree – Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full.

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review each third-party site’s privacy policy before providing any personal information or engaging with their services.

We have no control over and assume no responsibility for any third-party sites or services’ content, privacy policies, or practices. Your use of such third-party sites and services is subject to their respective terms of service and privacy policies, and we encourage you to read them carefully before providing any personal information.

Children’s Privacy

We do not direct our Service to anyone under the age of 18 (“Children”), and we do not knowingly target or intend to attract Children to our Service.

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you become aware that your child has provided us with Personal Data, please contact us immediately at support@gunshowtrader.com. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take immediate steps to remove that information from our servers and will notify relevant regulatory authorities as required by applicable law.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and in our sole discretion. We will notify you of any material changes to this Privacy Policy by posting the new Privacy Policy on this page and, where required by applicable law, obtain your consent. We will also notify you via email and/or a prominent notice on our Service at least 30 days before the changes become effective, and we will update the “effective date” at the top of this Privacy Policy. Your continued use of the Service after such notice constitutes your acceptance of the modified Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: support@gunshowtrader.com

By visiting this page on our website: https://gunshowtrader.com/support/contact/

Gun Show Trader
c/o Served with Honor, LLC
3575 Far West Blvd Suite 28983

Austin, Texas 78731

Email: info@gunshowtrader.com
Website: https://gunshowtrader.com/