Your Best Gun Show Listing Experience … Ever.
Gun Show Trader is Veteran-Owned and Operated and is currently the #1 Gun and Knife Show listing website in America with 6,000,000+ unique visitors and 90,000,000+ page views each year.
Every month, 500,000+ unique visitors consume our content and our gun and knife show calendar by state, which ranks #1 for thousands of high-value keywords including high-intent searches like “gun shows near me” across all 50 U.S. states.
This means your ad dollars are in very good hands!
Fill your gun shows with ease by advertising on the #1 gun and knife show website in the USA.
Our Premium Gun Show Advertising is comprehensive and optimized for attendees, enthusiasts, vendors, and promoters.
Listing gun shows is easier and more powerful than ever.
Questions or ready to book? Click here to contact us. Or call us right now: (888) 966-0853. We have full-time staff available Monday to Friday, 9 AM to 5 PM (CST).
The following advertising options and rates are available effective January 1, 2026.
PRO TIP: Most gun show promoters start with Email Blasts because it’s the fastest way to drive attendance in a specific market.
#1. Email Blasts (Best Way to Drive Attendance)
Price: $44.99 CPM (per thousand).
Availability: Limited availability. First come, first serve.
Recommended for gun show promoters: Email Blasts are often the fastest and most effective way to drive attendance because we can target Gun Show Trader email subscribers by state/region, city, or even specific ZIP codes—so your message reaches local buyers and vendors who are most likely to attend. Include your show dates, city/venue, door times, vendor info, and a direct link to your event page or tickets.
Email Targeting Options
➡️ By State/Region
➡️ By City
➡️ By ZIP Code
#2. Gun Show Listings (Free + Boosted Options)
Get your gun show listed fast—and make sure it gets seen. Boosted Gun Show Listings help your event stand out and appear higher in the calendar results. Availability is limited to keep the calendar clean (never “spammy”), so check Highlight Listing Availability for daily updates. Submit your show anytime—our staff reviews every submission and typically posts or updates listings within 1–2 business days (often faster). If you don’t hear from us, call (888) 966-0853.
Which Boosted Gun Show Listing Option(s) Should I Pick to Maximize Awareness and Attendance?
➡️ If you’re promoting one specific upcoming show and want the biggest turnout: Featured Listing
➡️ If you run recurring shows in one state and want the best long-term placement: Highlight Pro (if available)
➡️ If you want a strong boost on a budget: Highlight Listing (add Proprietary Color to stand out more)
➡️ If you just need to be listed: Free (Standard) Listing
PRO TIP: You can also combine options (for example: a Featured Listing for maximum visibility plus a Highlight Listing for ongoing boosted placement).
Featured Listing — $49.99/event (Best for maximum turnout for a specific show)
Choose Featured when you want top-of-page visibility. Your show appears in the Featured block at the top of the region page for maximum exposure. Rotates weekly; each region displays up to four upcoming Featured Listings.
Highlight Pro (Extremely Limited) — $89.99/year per recurring show (Best for recurring promoters)
Choose Highlight Pro if you run recurring shows in one state and want the strongest, most consistent boosted placement. Limited to one promoter per state. Includes Highlight Listing + Proprietary Color, plus the highest priority within boosted listings.
Highlight Listing (Premium) — $34.99/year (Best budget boost)
Choose Highlight to get more eyes on your show year-round. Your listing is highlighted and placed higher within the standard list so more attendees and vendors notice it. Limited availability to keep the calendar clean and effective.
Proprietary Color (Premium Add-On) — +$14.99 per Highlight Listing (Add-on for Highlight Listings only)
Choose Proprietary Color if you want your Highlight Listing to stand out more. Adds a custom color plus additional priority within Highlight Listings.
Free (Standard) Listing — $0 (Baseline listing)
Choose Free if you just need your show listed at no cost. Your show is published on the calendar in the correct state/region list. Submit your show to us anytime. Includes up to 2 free edits after posting.
#3. Programmatic Display Ads (Rotating Network Ads)
These are rotating ads served automatically through our exclusive ad network, Armanet. Best for low-cost brand awareness (not guaranteed placement for a specific show). Ideal for 2A brands such as gun shops/FFLs, manufacturers, ammo, optics/accessories, knives/EDC, holsters/safes/storage, ranges, gunsmiths, training/instructors, outdoor/hunting brands, and tactical apparel/swag. For a specific event, gun show promoters typically get the best results with Email Blasts and Boosted Listings.
Invoicing
The Gun Show Trader sends out invoicing via PayPal. Due to the timely nature of gun show advertising, all ads must be paid for before they are posted. Other arrangements can be made on a case-to-case basis.
Looking for a Custom Advertising Plan?
Click here to ask us now! Gun Show Trader can customize advertising to fit most advertisers’ needs. We answer most inquiries in 1-2 business days.
Contact Us About Gun Show Advertising
Or Call (888) 966-0853